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Virtual ITB Berlin Convention 2022: ‘Open for Digital, Responsible & Resilient Solutions’

By Netpal Travel Bureau

The virtual ITB Berlin Convention will be gathering renowned speakers from all parts of the industry from March 8 to 10, 2022. A few days later, at the Digital Business Day on 17 March, buyers and providers will be able to exchange views on a compact and innovative networking platform. Finally, in the summer, two B2B networking events will round off this year’s formats, with ITB Berlin bringing leading buyers and trade visitors together at selected European host destinations.

ITB Berlin Convention provides important orientation for the industry under the heading ’Open for Digital, Responsible & Resilient Solutions’. The programme is already online

Future & Resilience Track: How to confront the major challenges of the future

On March 8, 2022, the focus will be on Future & Resilience. At the ITB Deep Dive session entitled Tourism Demand after Crises: Lessons Learned from the World’s Crises from Chernobyl to COVID-19, Martin Lohmann from the research organisation Urlaub und Reisen e.V. will look at the consequences of severe crises on tourism demand.

At the panel discussion under the heading Look to resilient Markets for Recovery: Youth and Student Travel, Wendi Aylward from AIFS Australia, Vicki Cunningham from BUNAC & USIT and Russell Hedge from HI USA will discuss on the importance of international youth and student travel.

On March 9 March 2022 will be devoted to eTravel. At The Travel Revolution – ITB Executive Interview Airbnb Kathrin Anselm, general manager, DACH, CEE & Russia, will offer a glimpse of various things to come post-Covid, including changing customer demands, new work settings and personnel management.

On March 10 the focus will be on responsible tourism. At the panel session entitled How to Walk the Talk? The Hospitality CEOs on Sustainability, Marloes Knippenberg, CEO Kerten Hospitality, Sébastien Bazin, CEO, Accor, Dirk Bakker, CEO Colliers and Nakul Anand, CEO, ITC will discuss the measures driving sustainability in their companies and the entire industry.

At the Sustainability Session: Carbon Neutrality is not enough Christian Delom, executive director of A World for Travel, Evora Forum, and Dr. Susanne Etti, Intrepid Travel’s environmental impact specialist, will be among those discussing the takeaways from global conferences such as COP26 and COP15.

At the Sustainability Storytelling for Destination Management session, Rob Holmes, founder and chief strategist of GLP Films, will explain how sustainability can become part of the destination management narrative.

This year’s Official ITB medical session: Challenges & Solutions in the Medical & Health Tourism Sector in Post-Pandemic Times, in partnership with HTI, will examine the challenges and solutions in the Medical & Health tourism sector post-pandemic and feature the presentation of a study on long-term rehabilitation programmes and efficient healing processes.

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