By Netpal Travel Bureau
After a few difficult years, the hospitality industry is facing a turn for the better with expected sales growth. Clients have an essential role in this recovery, with 57percent of travellers willing to go on vacations compared with pre-pandemic. But with endless options on the map, how can you get noticed and even make your customers come back?
Today, it’s way more understated – and much more digital. Social media, peer reviews and engaging content are vital in ensuring your websites are found, yet, 50percent of Americans would choose word-of-mouth if they could only pick one information source.
In addition, many tours and experience hunters recommend brands that cultivate simplicity. Heightened since the start of the pandemic, the value of clarity and effortless processes is even more of a priority for tour providers.
So the question is, how can a photo make your tours talked about, simple to understand and ensure loyalty over your competitors?
Encounters with current tour industry customer maintenance
Adventure companies are seeing massive demand from travellers aged 18 to 35. After being the last to get their vaccines, this demographic is eager to trawl the digital space for their favourite experience.
First and foremost, the content must be genuine. Customers use social reviews to make final purchasing decisions compared with relying solely on brand-published content. 90percent of consumers say authenticity is important when booking a trip and trusting a company increases their loyalty.
It’s as simple as an image
Have you ever been on an experience you enjoyed and wished had a photo to show your friends and family? Or perhaps you saved up just enough to go on the tour, and then the provider hits you with additional fees for equipment and photos?
Sharing images again during prime moments like birthdays and public holidays remind customers of their brilliant experience in a highly personal way. By providing guests with intentional photos worthy of being profile pictures, they hold a tangible memory that they can share with loved ones and you gain a genuine recommendation.
Employees know their business and where the best photo spots are at particular times of the day. The guests share this with their friends and family and their word-of-mouth is your secret weapon:
By setting up an integration between your booking system and photo marketing software one can automate the process, making the process simple for staff and guests. Photography becomes an authentic marketing tool and by providing it to your guests, they become trusted advocates.