The Hotelier Power 50 list by Hotelier Middle East celebrates the region’s 50 most influential hotel professionals for their outstanding performance. Laurent A. Voivenel, Senior Vice President, Operations and Development for the Middle East, Africa and India for Swiss-Belhotel International, has been ranked for the 6th consecutive year among the top hoteliers in the MENA region. With more than 32 years of experience, including 18 in the Middle East, Laurent is focused on accelerating the growth of Swiss-Belhotel International in the region.
Laurent A. Voivenel
SVP Operations & Development
It is wonderful to be recognised by the region’s popular trade publication. It is an exceptional resource for the hospitality sector providing key industry insights and business trends. I would like to take this opportunity to thank the entire team of Hotelier Middle East who puts in tremendous effort and energy in bringing out this amazing list that is considered the definitive ranking of the region’s hospitality players. I would also like to congratulate all fellow hoteliers who made it to the list.
The next few months are very significant for Swiss-Belhotel International. We are very excited to introduce this year four new brands in the Middle East region from our unique and diversified portfolio of 14 brands giving greater choice to our guests. This creates a tremendous opportunity for growth as we expand our brand portfolio in the market offering more options to both owners and travellers in more destinations. For the first time in the region we have introduced brands like Grand Swiss-Belresort, Swiss-Belboutique, Swiss-Belsuites and Swiss-Belinn.
The Middle East is the third largest growth market for Swiss-Belhotel International after Asia, New Zealand and Australia.
With 17percent of our global portfolio of hotels centred in the Middle East and Africa region, comprising 3000 rooms, it is a very important region for us. Overall our strategy is to accelerate expansion across the MENA region whereby we have mapped out exciting opportunities. Our target is to have 25 hotels representing approximately 6000 rooms in the region. However, GCC will continue to be our biggest market with 60 per cent of portfolio concentrated here in high-growth business and leisure destinations by 2025.