Welcome to our ITB Berlin Special issue
With an impressive number of new tour operators and hotels, the World’s Leading Travel Trade Show has geared up to offer a foretaste of the best time of the year.
At a time of global upheaval when war, inflation and urgent concerns about climate change continue to radically change the world, people find themselves in a deep tug-of-war, struggling to reconcile what is important to them with their desire to travel. The travel forecast for 2023 reflects this sentiment, revealing that travellers’ needs are changing dramatically.
If the last few years have taught us anything, it is that travel should not be taken for granted. This year’s travel predictions study shows the undercurrent of paradoxical intentional behaviours that will make us all more comfortable in the face of relentless instability. It also shows that travel is a way to seek moments of happiness and escape to counterbalance the heavy realities of our information flows.
More and more travellers want to experience and immerse themselves in a new culture for the duration of their stay. Half of the world’s travellers want to experience a complete culture shock in 2023, whether it’s travelling to a place with completely different cultural experiences and languages or exploring lesser-known cities and getting off the beaten track.
Enjoy reading, till we re-connect next month!