Editor’s Note

Events: What’s the right approach for 2021?

It’s again Event time! As Covid vaccine has already stepped in and had a welcome boost worldwide, event organizers thought of few possibilities for their events in 2021. In this present era, there are three main choices – virtual, physical and hybrid events! Even though each and every events has their own merits and demerits, attending events come under must-to-do list ! 

Events which involves personal contact or one-o-one presence are physical events, always been a fundamental part. Rapidly increasing are the virtual events during Covid times! A hybrid is a bit of both physical and virtual event. 

ITB Berlin NOW, World’s leading Travel Trade Show, took place in March and was an entirely virtual event. After two successful, physical events in Kolkata and Ahmedabad, the season finale OTM Mumbai geared up to host top quality buyers, exhibitors and speakers at the Bombay Exhibition Centre. However, according to the fresh restrictions enforced momentarily by the Maharashtra State, the organisers decided to reschedule the show slated to be organised on 28-30 April at the same venue. 

SATTE 2021, the three day expo, being organized with a comprehensive line of best practices & safety protocols in March 2021, at the India Expo Centre, Greater Noida, has witnessed participation from cross-sections of the industry. 

As there are three main choices, now the challenge is to decide what the best fit event to select and attend??

Enjoy till we meet next month 

By Susmita Ghosh 

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