Technology, Tours & Activities: New at ITB Berlin 2019

Netpal Travel Bureau
Technology, Tours & Activities, one of the tourism industry’s fastest-growing segments is the first-of-its kind in Europe. It gathers the tourism industry’s most important groups at ITB Berlin who all share the same goal – promoting and selling in-destination services. Both major players and small start-ups will showcase their innovative products in this new exhibition and meeting area.

According to Phocuswright, the international travel research institute, tours and activities make up around 10 per cent of the global travel market, more than rail travel, car hire and cruises combined.

David Ruetz, head of ITB Berlin, comments, “We look forward to being the first to provide the TTA segment with a new international forum at ITB Berlin 2019, helping to shape the tourism industry’s third-largest market. Nowadays, simply offering customers bus and city tours is no longer enough. Being able to book tours, attractions and local activities online has become more important than ever. ITB Berlin now makes it possible to meet with all the relevant international players in a single place.”

The TTA marketplace is the place to head for providers of tours, tour guides, technology and apps, re-sellers, intermediaries and destinations. Exhibitors and trade visitors will also establish new contacts and exchange experiences at networking events. Over the three days reserved for trade visitors, panel discussions, workshops and conference sessions at the eTravel World, will provide first-hand information on Technology, Tours & Activities.


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